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Adjoa Osei was established in London in 2011. The label creates 'experimentally classic' pieces for women who appreciate well-placed accents of colour and detail without compromising on their simple, clean lined staples.
Her inspiration comes from finding those little unexpected touches and attention to detail - think an Ozwald Boateng suit, that amazingly bright lining in a Ted Baker coat and the intricacy and history of Kente.
The collection 'Adapt' is about enhancing everyday pieces with African print. It’s an eight piece capsule collection of hand finished jersey vests, loose fitting tops and bright maxi skirts all emboldened with a signature woven West African print detail.
The upcoming collection 'Modify' pushes the 'experimentally classic' concept to the next level. Due out later on the year, the collection includes an evening coat, high waisted skirts, silk tops and tailored trousers.
Press & Publications
Print Press - GLAM Qatar (September 2011) and FAB (Vol 2 Issue 4 2012) and over 50 online blogs including Shadders, Catherine Kallon's Red Carpet Fashion Awards, Zandile Blay's Africa Style Daily, Terence Sambo's One Nigerian Boy, US Fly Girl, Ladybrille, Notjustalabel.com