Choolips
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Designer & Founder of CHOOLIPS, Annegret Affolderbach is a fashion entrepreneur with wide-reaching vision. Annegret moved from East Germany to London in 1994. After completing her degree in Fine Arts, Annegret worked in all areas of the fashion world, from pop styling and theatre costume design to cutting patterns for top high street brands, developing holographic textiles and dream experiences for Coca Cola.
Annegret has travelled extensively in Africa, India, the US and Europe building broad networks across fashion & the creative industries. She has written her own column {sustain} as ‘fashion-E-ditor’ for Sustainable Fashion @ B2B platform Tribaspace. {sustain} looked at the journey of Eco/Sustainable Fashion, the exciting & innovative businesses it unfolds and the potent future it presents for our global Fashion Industry.
‘Having seen Annegret in action over the last two years, she is a beacon of light within the fashion industry, at the forefront of looking at ways that she can build the capacity of small business co-operatives in Africa’, says Claire Hamer, Sustainability Strategist.
Choolips' Annegret Affolderbach
Inspired by people, their lives and entrepreneurial small businesses in developing economies, Annegret’s passion for textiles brought to mind the idea to revamp traditional techniques such as batik & appliqué with the aim to revive these and to sustain the artisans and entrepreneurs behind them. These were to be produced, using the Fair Trade model, in the home country of those techniques in collaboration with a local skilled workforce.
Introducing the luxuries of high quality craftsmanship back into fashion CHOOLIPS creates beautiful collections that are seamless blends of cultures with the backbone of sustainable credentials. They tell stories of beauty and love producing fresh and exquisitely detailed lines. CHOOLIPS trades fairly and has small water & carbon footprints. We aim to harmonise the mindset of producers and consumers.
CHOOLIPS has been ‘UK Young Fashion Entrepreneur of the Year 2009’ finalist with the British Council and winner of ‘Barclays Innovative Business of the Year 2008’.
