9 July: Two Weeks To Go
How did we get so close to the launch of our Pop Up Boutique, so quickly? It seems to have crept up on me without me realising it. It’s probably a coping mechanism for someone like me who gets fully consumed by an event like this. If I’d been this concentrated on the Pop Up any earlier, I’d have surely already suffered a coronary by now.
So here we are, within smelling distance of the Big Week of our Summer calendar, when we get to meet customers, old and new, in the comfort of our own space. Our own space! And a nice space one at that. Being online is absolutely fantastic for reaching women all around the world, but it’s nice to be let out of the dungeon once in a while to get some face-to-face contact time.
Craft Central, our Pop Up hosts, have recently refurbished their space at St. John’s Square in Clerkenwell and it looks crisp, with white walls, wooden floors and huge windows. Not to mention the ideal London location. My team’s really looking forward to claiming the space and having a change of scene and routine for a few days.
What do we envision for the Sapellé Pop Up Boutique? A clean, crisp backdrop to set off the varied collection. We want a few natural fittings like wine crates, maybe some palettes. We’ve got one or two statement furniture pieces also that’ll be on sale. Overall, we want to convey a relaxed yet stylish look that reflects our Sapellé brand and the products we sell.
Caveat: there’s only so much you can do with a one-week slot, but boy are we going to try to make it count!
Here’s the Pinterest Board where we’ve been pinning looks that have caught our eyes.