Sapelle’s design ethos is based on fusing authentic African heritage design with a contemporary style aesthetic to create unique pieces for the modern woman seeking to experience global cultures. This season, Sapelle captures the spirit of an ancient African textile tradition – the ADIRE (or ‘tied and dyed’ in the West African Yoruba language), and celebrates the artisans who have kept this tradition alive for many centuries.
The tradition of resist- and tie-dyeing goes back centuries in West Africa, with the earliest known example from the Dogon kingdom in Mali in the 11th century. The early 20th century saw a boom in Adire artisanship, making it a major local craft in Abeokuta and Ibadan regions of Nigeria and attracting buyers from all over West Africa.
Whether created by old techniques or new innovations, Adire today faces challenges and competition from digital and machine prints and other textiles produced in Asia. The craft, which was previously passed down the generations, is now at risk of dying out as young people seek employment in other sectors. Our wish is to see more people around the discovering and enjoying this textile, thereby creating demand for it and employment among the adire artisans.
Sapelle x ADIRE
Sapelle has partnered with one of the most reputable Adire producers in the capital of the craft, Abeokuta to produce a line of custom Adire textiles for the Summer 18 capsule.
“This is an exciting time in the African creative industry, with events like ‘Black Panther’ movie release and the rise of Afrobeats music and contemporary art increasing the public’s awareness of Africa as an important player in modern global culture. Since 2012 Sapelle has worked mainly with Ankara/ Wax prints that are synonymous with African traditional fashion, and which have a shared history with the Dutch who mechanised the printing of Wax prints,” shared CEO Daphne Kasambala.
“This season we go deeper into our exploration of African textiles by focusing on a textile that long pre-dates the Ankara or wax print. We’re excited to be focusing on Adire in this campaign as it brings new depth and meaning to our work, taking our customers on a journey into an African heritage textile that was born and nurtured in Africa.”
The campaign was shot against a simple backdrop that allows the vibrancy of the prints to speak for themselves. The range includes this season’s hot colours from shades of blues that are typical of the ADIRE indigo tradition to the hot pinks and bold pastels that adorned the SS18 runways.
Click here to see the full range.